The best solutions require an understanding of the real world and a willingness to work all the way to the heart of the issue in order to reveal the truth.


Case Studies

Find me on...

THE IT HIVE (Healthcare Solutions)

The ITHive is a team of web application development specialists led by clinically qualified healthcare professionals. The ITHive creates exceptionally usable clinical, nursing, administrative and self-help software solutions for healthcare organisations and practitioners.

Country: Australia

Company Size: 15 employees

Segment: Small Business

Business Challenge:

I was hired for providing the organization with the necessary guidance in order to make their marketing efforts profitable (ROI). 

They wanted to create a well structured Project Plan to manage different marketing activities, tools, and outsourced providers under an effective methodology and well defined processes (dealing with the complexities of multi-stakeholder requirements).

In addition I was asked to analyze and improve key operational parameters within the organization.

Main Projects/Initiatives:

  • Business Processes analysis and documentation (GAP Analysis)
  • Coaching team members (freelance providers) during the development Stage.
  • Integral Project Management: Marketing Plan (activities, roles and responsibilities, tools, issues backlog, etc)
  • Project Planning: best practices implementation
  • Dashboard design (KPI metrics, methodology, analysis and follow up)
  • Website Optimization initiative (visual web optimizer, landing page analysis, best practices, conversion rates)


Loading posts...